5 Elements of Successful Blogs

by Brian Burns on 4 June 2011

in Uncategorized

Blogs, whether corporate or personal in nature, contain more than meets the eye. While nearly all marketing people will tell you that creating one is a good idea, the elements that make up successful blogs are less defined. Here is our top-5 list.

1. Smart Design

Your blog does not have to win any design awards, but it should have a clean look, reflect your brand, and get out of the way of your content. Some good wed design firms likeĀ Elegant Technologies offer affordable custom wordpress sites. You can also customize your own theme with basic HTML and CSS skills.

2. Quality Content

I am of the belief that it matters not what you write about, as long as you write about it well. If you want to write a blog about knitting, and can do so in an informative, helpful and interesting way, you will get read. If you fail to deliver quality content, you will have a hard time building readership even if you’ve picked the perfect topic.

3. Purpose

Good blogs have a topic. Great blogs have a purpose. If your blog is designed to talk about how modern farm equipment operates because you find it interesting, other people will probably find it interesting as well. If you have a burning passion to help people improve the mechanical efficiency and scope of their private farms, and build a blog to help spread your message, people will find it fascinating. Even if they don’t own a tractor.

4. Conversation

As smart or as cool as you may be, no blog reaches its maximum capability on the author’s words alone. The most successful blogs engage their readers in the conversation at the center of each post, adding the ideas of others around a central foundation. You can encourage commenting by asking questions at the end of each post, but a heavily-commented blog also requires a large readership and engaging content.

5. Availability

I’m not of the mind that blog authors need to post something every day, or for that matter, every week. Frequency helps build readership, but you should write only when you have something to say. No matter how often you post, however, you should be available to answer questions, respond to comments and return emails from readers. Availability builds trust with readers and strengthens online relationships.

What do you believe is missing from this list? What are your favorite blogs, and how do they exhibit these elements?

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  • http://prophotorental.com kohlmannj

    Great article, guys! I think numbers 3 and 4 are the most important out of these 5. The way you wrote about #3 especially resonated with me. I think a lot of blogs miss that, and end up writing just to write. (which ties in with #5)

    Anyway, keep up the good work!

    • http://speakwellcommunications.com/ Brian Burns

      Thanks, Jared. Glad you enjoyed the post. It seems as though many people create their professional lives devoid of purpose, so it's no surprise that this extends to the blogosphere. I'm continually amazed we can all pick out purpose or true passion a mile away, but can't quite put a finger on what it looks like.

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