(Good) Communication is Not Confusing

by Brian Burns on 14 June 2011

in Uncategorized

There are many things that are confusing in this world: calculus, Congress and the BCS to name a few.

However, good communication should not be one of them. Whether you’re writing a personal email to a friend or a multi-page technical document about a new piece of machinery, clarity should be the goal.

All writers have indicators that tell them they need to reexamine the foundation of a piece. For a fiction writer, stale dialougue may be an indication of poor character development. To us at SpeakWell Communications, seemingly-confusing messaging is indication that the ideas behind a project are not sufficiently developed.

When the ideas or concepts that lie at the foundation of any organization are well-developed and can be clearly stated, that organization’s communication will never seem confusing. Whether they are giving customer service or writing their website content, the words they need will practically form themselves.

When the ideas at the foundation of an organization or project are poorly developed or in their infancy, every stage of communications after that may seem confusing or difficult. In this type of project, you may find yourself often wondering “Why is this so hard?” or “Why can’t I just say what I mean?”

If you find yourself confused with any form of online communications, we urge you to see it as an idea problem, not as a wording problem. Go back to the beginning to ensure your foundation for the communication is secure (including the purpose and format) before going to the execution phase. Ideas first. Words second.

Writing and communicating are not inherently confusing. They only seem so because they reflect our own divergence from our values. Treat the source of the problem and not only will your communications improve, but your own image of an organization’s foundation may be better off for it.

Want to learn more about SpeakWell Communications? Read our post about how a communications company is different than a PR or marketing firm!

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  • Daniel BE

    Great suggestion! I really like, ” If you find yourself confused with any form of online communications, we
    urge you to see it as an idea problem, not as a wording problem.”

    • http://speakwellcommunications.com/ Brian Burns

      Thank you, Daniel BE!

  • Milos

    Hi Brian. Just need to say that what I read in this article makes so much sense.

    • http://speakwellcommunications.com/ Brian Burns

      Milos, I am glad to hear that. Thank you for saying so!

  • http://done4ucopywriter.com Judith

    You're right, when an idea isn't well developed, trying to put it into words become harder than predicting storm patterns.  Having a clear picture of why you're writing and who you're writing for provides much needed focus.

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